Volume: 52 Issue: 4
Year: 2021, Page: 367-370, Doi: https://doi.org/10.51966/jvas.2021.52.4.367-370
Received: Feb. 26, 2021 Accepted: May 3, 2021 Published: Dec. 15, 2021
A survey was undertaken for SWOT (Strength, Weakness, Opportunity and Threats) analysis of rabbit production system in Thrissur and Malappuram districts of Kerala. Sixty rabbit units were selected randomly from the rabbit farmers of the two districts. The rabbit units were classified as small (1-10 doe unit) and medium (>10 doe unit). Thirty farms from each category were selected for SWOT analysis to assess internal and external factors affecting the viability and sustainability of rabbit farms in Kerala. The SWOT factors had Kendall’s ‘W’ value ranging from 0.005 to 0.017 and 0.006 to 0.069 respectively for the small and medium rabbit farms. Based upon outcomes, most important strengths and opportunities could be combined to formulate a functional strategy that can vitalize the rabbit production systems.
Keywords: Rabbit farming, SWOT analysis, Kerala
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© 2021 Bhagathsingh et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Bhagathsingh, D., Suraj, P. T., Joseph Mathew, Prasad, A.and Rajeev, T. S. 2021. A SWOT analysis of rabbit farming in Kerala. J. Vet. Anim. Sci. 52(4): 367-370
DOI: https://doi.org/10.51966/jvas.2021.52.4.367-370