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Journal of Veterinary and Animal Sciences

Volume: 48 Issue: 2

  • Open Access
  • Research Article

ATTITUDE TOWARDS SCIENTIFIC DUCK FARMING: A STUDY OF FARMERS IN KUTTANAD, ALAPPUZHA IN KERALA STATE

Nija George1, P.J. Raj Kamal2, R.S. Jiji3, P. Reeja George4, G. Girish Varma5 and K.A. Mercey6

College of Veterinary and Animal Sciences, Mannuthy, Thrissur-680 651

Year: 2017, Page: 86-89,

Received: June 22, 2016 Accepted: June 29, 2016 Published: Dec. 31, 2017

Abstract

The present study was conducted to analyze the attitudinal disposition of the duck farmers of Kuttanad region in the Alappuzha district towards scientific duck farming. Multistage random sampling procedure was adopted for selecting the sample respondents. A total of one hundred and fifty duck farmers from six panchayaths were selected randomly from both Lower and Upper Kuttanad region. The study revealed that the favourable attitude category predominated followed by somewhat favourable and unfavourable attitude categories in that order. There was no significant difference between the attitude of farmers of Lower and Upper Kuttanad. An analysis of the attitude towards various aspects of scientific duck farming revealed that the Upper Kuttanad farmers’ attitude towards land availability aspect significantly differed from that of Lower Kuttanad farmers. There was no significant difference between the farmers of Lower and Upper Kuttanad regions regarding other aspects of scientific duck farming viz. social status, value addition, awareness creation, profitability, social stigma, marketability, risk factor, low cost technology, women empowerment, housing and labour.

Keywords: Kuttanad, Scientific duck farming, Attitude, Land availability, Value addition

References

Edwards, A.L. and Kilpatrick, F.P. 1946. A technique for the construction of attitude scales. J. Applied Psychology. 32: 374- 384.

Kanwat,M.S., Meena, P., Suresh Kumar,V.K., Choudhary, R. and Bhagawati. 2012. Measurement of attitude towards the adoption of back yard poultry farming in Arunachal Pradesh. J.Agric. Sci. 4(3) :131-136.

Likert, R. 1932. A technique for measurement of attitude. Arch.Psyschol. 140.

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