JVAS announces awards - Four best research articles (one each from basic, production, para-clinical and clinical subjects) and one best short communication will be adjudged for awards each year!!!

Journal of Veterinary and Animal Sciences

Volume: 39 Issue: 2

  • Open Access
  • Short Communication

CREDIBILITY OF COMMUNICATION SOURCES AS PERCEIVED BY DAIRY ENTREPRENEURS

C.A. Pradeep1 and P.J. Rajkamal2

Department of Veterinary and Animal Husbandry Extension College of Veterinary and Animal Sciences Mannuthy - 680 651, Thrissur, Kerala

Year: 2008, Page: 60-61, Doi: https://doi.org/10.51966/jvas.2008.39.60-61

Received: March 19, 2008 Accepted: Oct. 24, 2008 Published: Dec. 31, 2008

Abstract

Dairy entrepreneurs perceived technical experts as the most credible sources of information available to them. It was followed by instituitional sources like Veterinary College and Veterinary Hospital. Nevertheless, credibility of communication sources such as radio, poster and other publications should be enhanced by giving right information at the right time.

Keywords:

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