Volume: 50 Issue: 1
Year: 2019, Page: 11-16,
Received: Jan. 19, 2017 Accepted: Feb. 25, 2017 Published: Jan. 1, 2019
Attitudes are constructs which are crucial in enhancing our understanding of the motives behind decisions of people as well as the reasons behind the way in which they behave. Quantitative methods help research workers to make comparisons of the conservation attitude of one cattle keeper with that of another and to describe, analyze and even explain cattle keeper behaviour by correlating variables with each other and extrapolating the results to a larger population. In was in this context that the present study was undertaken to construct a scale to measure the attitude of keepers of Kasargod cattle towards native cattle. In the present study, attitude was conceptualized as an important determinant of the respondent’s behaviour in conserving the Kasargod cattle. A scale to measure the attitude of keepers of Kasargod cattle towards native cattle was developed by the Lickert method of summated ratings. The final format of the scale consisted of twenty statements (Table 1) with the highest ‘t’ values. The scale can be administered to a target population on a three-point continuum viz., agree, undecided, disagree with scores of 3, 2 and 1 in the cases of positive statements and the reverse in the case of negative statements.
Keywords: Attitude, Cattle keepers, Native cattle
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© 2019 Sreelakshmi et al. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.